Our story,

Award winning barber Jonathan "Jive" Villota started his entrepreneurship journey as a barber which led to the opening of his own establishment in 2022. Some of the best relationships, inspirations and ideas have come from behind the barber chair, which led to the creation of the Live in the Cut Show. The show highlights the cultivation of success stories and entrepreneurship. Our hope is to entertain, educate and groom not only the hair but the minds of our community. #liveinthecut